Advertising for Men

I thought many points our guest speaker had to say today were very interesting. I really enjoyed the many commercials he had lined up for us to show us real life examples of advertisements. These commercials were mainly beer commercials, some trucks, and even one electronic product. When you think about it, the fact that they were mainly those products makes sense because those are all products that are associated with men. I started to think more about a point the guest speaker brushed upon today, about trying to sell neutral-gendered objects to men.

Obviously among these are shower gels, soaps, and deodorants, objects that are relatively neutral but do have some femininity associated with them. The most common among these are Axe, Xcess, Nivea, and even Dial.

But, when I really think of it, how did it become so normal for men to wear a fragrence? The idea of a man spraying himself with a pretty smelling scent is completely immasculine. However, mens cologne comes in all different shapes and sizes! And, as you may know, actually somewhat popular.

This commercial has Josh Halloway show the "power of being cool"

This photograph ad shows Marc Jacobs advertising his cologne with a naked, very muscular figure.

Lastly, one of my favorites due to the pathetic humor, LL Cool J showing how not cool he was before he used Old Spice

The answer is, of course, media that proves that buying a fragrence does indeed make them more manly.